There are many types of “needs”
The Maslow pyramid is understood as a theory of motivation that seeks to explain the whys of our behavior. The case of being needed help us to understand the broad concept of needs.
Society and our body drive us; they influence us. Society also develops thanks to the contribution of each individual. We believe that a balance between both paradigms can help us see further.
And this campaign was no exception. Therefore, we mixe symbols and signs that reflect physiological and psychosocial needs. Some examples of pieces that we created for social media explain it better:
An energizing drink is an image we used as a metaphor to talk indirectly about one of the services of Proatechs: repair of Apple devices.
We used an image of the drink, taking into account its popularity, because in 2017 the consumption trend of this product increased considerably. We take one of the needs, the social, to create content.
Obviously, Proatechs does not sell energy drinks. That’s when we involve your DNA as a company to communicate. The copy for that image was: “For faster and stronger system performance.”
It was not necessary to say: “we repair your Apple devices.” We got this message across, but with style. The same happened with other messages related to the different needs of this psychological theory.
Our team believes in research as a source that helps us find useful answers, not only for a marketing strategy but for life in general!