We focus on the added value
A brand like Leche Pal Pelo, from Colombia, lends itself to planning strategies that offer added value. Why? Because they sell a high demand product.
The market research company Euromonitor determined that the shampoo market in Colombia billed more than 462 million pesos ($143,989.83) during 2018.
This is the product that the brand offers to the public in Colombia, Ecuador, the Dominican Republic, Mexico, and the United States. Thanks to its ability to export, the finance department achieved some objectives, Generating engagement through a presence in the web environment were some of those goals that we met.
“To generate engagement, it is necessary to give something to the users in the altruistic sense.”