There is no denying the fact that Facebook has transformed the way people communicate and connect with one another today. Ever since its launch in 2004, the platform has gone through seismic evolution. Audience trends on Facebook have greatly influenced the way digital marketers tend to behave today.
Facebook marketing has become an important aspect of the industry. If you want to dominate your industry in 2019, there are some Facebook trends you must be willing to embrace and adopt in greater numbers.
The Emergence of Video
The undisputed king of content in 2018 was video and numerous versions of video were seen throughout the year. The success of video is expected to go even bigger this year as Facebook advertising trends in 2019 will rely on it. The average daily users on Facebook tend to watch more than 100 million hours of video every single day. These videos get 135% more organic views than images.
Videos are going to have a big year and brands have already jumped on the bandwagon. Nearly 50% of marketers are planning to add Facebook video to their digital marketing plans in 2019.
Among big Facebook trends in 2019 is Facebook Live. It has made a massive impact ever since it was launched in April 2016. Statistics from Search Engine Journal state that the average engagement on Facebook Live was more than 178% higher than the average engagement on posts. The organic feel of Facebook Live videos ensured that there was real-time interaction between audiences and publishers, which is one of the main reasons why the format has been so successful.
Using AR/VR on Facebook
Facebook recently announced that they were taking AR and VR seriously at their Facebook F8 event. Since the social media giant isn’t known for standing still, expect some big moves to be made on this space. Facebook Spaces and the Camera Effects Platform are designed to improve the way brands are going to interact with users. These are going to be some of the hottest Facebook marketing trends in 2019.
Amongst the hottest social media marketing trends in 2019 is going to be Facebook Spaces, which is going to be launched on Touch and Oculus Rift. The platform will allow people to interact with friends in virtual reality. The promotional videos show that it will also allow friends to meet in virtual places, even when they are not physically present in the same place. The virtual world will allow users to share different forms of media when they are live.
Marketers have already found success in using sponsored Snapchat filters, and the Camera Effects Platform on Facebook has introduced new filters and raised the bar. The platform is going to recognize objects, which will present a host of unique marketing opportunities for brands. It will allow users to point at any object to get information about that object.